The homepage of any website gives a brief introduction to the company or of the individual. Who are you, what you do, what are the advantages if I hire u, how you work, are you trustworthy or not? etc, are the common questions any person will have in his/her mind before contacting you!
Therefore you must design your homepage in a good way that their all questions get solved in a one visit to your website. Design your homepage with these 12 critical elements and i assure there will be increase in your clients number!
1) Headline:
within 3 seconds, a website needs to answer.”what does this site offer? Keep your headline clear and simple. No fluff.
2) Sub-headline:
your sub-headlines should offer a brief description of what you do/offer. Avoid gobbledygook language. Be different and show value. Don’t just talk about yourself.
3) Benefits:
It’s not only important to describe what you do, but why it matters. Prospects want to know about the benefits and advantages.
4) Primary calls to action:
Including multiple calls to action(CTA) above the fold is important to driving conversions. Offer two-to-three CTA(max) that map to different stages of the buying cycle.
5) Features:
In addition to benefits, list some of your key features. This gives people more of an understanding of what’s provided by your products and services.
6) Customer proof:
Customer proof is a powerful indicator of trust, include just a few of your best(short) quotes on the homepage. Adding a name and photo make the testimonials more real.
7) Success indicators:
In addition to customer success, awards and recognitions are other key elements to making a good first impression.
8) Navigation:
To decrease bounce rates, your visitors need a clear path into your site from the homepage. Make sure your navigation is visible at the top of the page. And keep it simple.
9) Supporting Image:
Most people are visual. Make sure to use an image that clearly indicates what you offer. Short videos are great too. Just don’t use stock photos of fake business people.
10) Content offer:
To generate even more leads from your homepage, feature a really great content offer, such as a white paper, e book or guide.
11) Resources:
Approximately 96%of the visitors to your website are not ready to buy. Make sure you offer a link to a resource centre where they can learn more.
12) Secondary calls to action:
When visitors end at the bottom of your homepage, don’t forget to display calls-to-action there as well for even more lead generation opportunities. CTA are not just for the top of the page, can learn more.
I hope that this might have helped you in making an awesome homepage for your website. Do leave a comment below for any questions related to this and I will sure help you.