For a good website, it is very essential that you must have a appealing landing page. Because the viewers always lands first on the landing page. Landing page serves as a entry point for a website or a particular section of a website. Thus, it is important that you make the page diffrent and unique with compared to the other websites. Now the question is HOW?
Here are the 10ways to design a landing page for your website that sell.
1) Meta titles, descriptions and URLS:
Keep in mind to make your page SEO friendly with high relevant keywords. With the help of relevant meta titles and descriptions, you can easily drive more quality of traffic to ypur landing page.
2) Contact methods:
For quickly to be in touch, you have to place your contact number on the top right hand corner, including tour email id too.
3) Compelling headings:
A headline will set the expectations of your visitor almost instantly and will help them decide if your page is suitable for them or not. Just like a newspaper article, make your headlines powerful and compelling.
4) Scarcity:
The harder to get a product or service is, the more enticing it becomes. Use words like “Limited time only” or “This month only” or “ Daily sale” or “Hurry! Few time left”.
5) Hero shot!:
This image needs to be unique to your business and communicate what you do immediately.
6) Bullet Points:
Long slabs of text, tire the eyes quickly. Bullet points will not only make the reader read the content easily but also it make it easier to absorb information.
7) Build trust:
It is but obvious thing that you won’t buy something if you don’t trust the company. Therefore, use testimonials, case studies or even the logos of companies you’ve worked with to establish credibility.
8) Calls to action:
Tell your visitors exactly and point to point what actually you want to do. Reduce their frustration and confusion by making your instructions larger, clear and make easy to read.
9) Useful Footers:
Proving a physical address in your footer shows that you are am established business company. Place links for other pages which may interest your readers here in case they want more information.
10) Benefits trumps features:
Include the features of your product or service, but describe them in a way that emphasises their benefits: How your offering will improve the lives of your customers.
I hope that this might have helped you for making an appealing landing page for your website. Do leave a comment below for any questions related to this and i will sure help you.